STOP THE MADNESS:
Urban Legends and the Ease of e-mail
Please stop believing your e-mails. Didn't your mother ever tell you not to believe everything you read? I'm going to go out on a limb here; I propose that no "informative" e-mail you have ever received is true. None? Well, none of the ones I've ever received has been true. Now this is a warning worth forwarding to friends.
I don't know when I got the first hoax e-mail that I fully believed. It's not even so much belief, more often than not there is no reason to question these e-mails. For example, the Febreze scare. As a dog owner I was thrilled when I first saw Febreze advertised - a gift from the gods of stinky-dog heaven. But shortly thereafter I got this e-mail warning me against the product, warning me - with all sorts of impressive scientific facts and data - that it might actually kill my small dog or my two parakeets. Sadly, I figured I'd just have to live among the funk. It wasn't until I heard Jan Harold Brunvand - author of, among others, Too Good to Be True: The Colossal Book of Urban Legends - interviewed on "Talk of the City," a radio show on local Public Radio Station KPCC. This guy is pretty much the expert on urban legends, and among the classic urban legends they discussed on the show - spiders in the bouffant, pet dog who's actually a rat, gerbils up the arse - I heard basically every "warning" I've ever gotten over e-mail. It occurred to me, perhaps I should go check out the Febreze website. Yup, whole thing was a hoax. And my couch has never smelled fresher.
Here's an e-mail I recently received:
"As you may know, The Protocols of the Elders of Zion" was an anti-Semitic book written by the Czarist secret service early in this century, that has been supremely and fatally successful in spreading the theory of an international Jewish conspiracy to take over the world and harm non-Jews. It is today a best seller among neo-Nazis, and in such countries as Jordan, Syria, Egypt and among the Palestinians. Experts on anti-Semitism see it as one of the most dangerous books ever written, responsible for the loss of untold Jewish life. Amazon.com has chosen to sell this book. That is their right, although legitimate booksellers in America do not sell it. What is absolutely immoral and irresponsible, is that they review the book positively, saying that it has not been proven to be a "hoax" - that is, that it can be read as a valid expose of the Jewish plot to destroy everyone else. The president of Amazon was informed about this problem, and nothing has been done to remove the review. I would not shop in a store that sells neo-Nazi hate literature. I will never buy a book from Amazon.com again, and I urge you to do the same, and to let them know why."
And the kicker:
"P.S. Please forward this letter to everyone on your e-mail list. It is vitally important that Amazon realize that the American public will not support pandering to neo-Nazis for profit."
I had all sorts of mixed feelings about this. I'm against censorship, but did they have to publish the reviews? I chose not to forward the e-mail, but I did delete a $10 coupon I happened to have in my e-mail files from Amazon.com. Then then the light bulb went off; I'd better check this out.
This is what I found on the page selling The Protocols of the Learned Elders of Zion:
"A special note from Amazon.com, April 6, 2000. As some readers may be aware, a hoax e-mail has been circulating widely that falsely claims Amazon.com has favorably reviewed this book. This allegation is, of course, absolutely untrue. Nevertheless, this rumor has become so widespread on the Internet that it's already a recognized "urban legend," just like alligators living in the sewers. Amazon.com obviously does not endorse. This book is one of the most infamous, and tragically influential, examples of racist propaganda ever written. It may be useful to some as a tool in the teaching of the history of anti-Semitism, but it's unquestionably propaganda."
This is just the first paragraph of the commentary. They do sell the book, and there are some reviews, most against the book. It's quite thought provoking. But should I boycott Amazon.com? I think not.
Here's another warning written in the most classic hysterical fashion:
"Subject: FW: FW: PLEASE READ VERY IMPORTANT, Forwarded Subject: IMPORTANT ATM INFO!!!!!
"I hesitate to be an alarmist, but if anything like this happened to one of my friends, I would not be able to forgive myself for not passing this along, so please note and pass along to anyone you know. This is a message sent to my friends and coworkers. I heard on the radio about 3:45 p.m. on WLS radio station of a very vicious and evil act. It seems as though some people have nothing better to do with their lives. A woman died recently from licking the deposit envelope at a Bank ATM Machine. It was laced with cyanide. Investigators stated that they went back to the ATM and found 6 other envelopes in the slot. Her death was determined by an autopsy report and of course, she became ill at the ATM.
"Please, I implore you to use extreme caution when using those envelopes. The radio station advised that you should spit on the envelope and close it. I know this sounds gross, but better gross than (DEAD) or keep tape in your car and tape the envelope.
"PASS THIS ON AND DO TELL AS MANY AS POSSIBLE!!!!!!!"
This is so classic! They list facts, times, radio stations, and it's not true! Never happened!
As Professor Brunvand suggests, if these things were really happening, might they not appear in, oh, say, THE LEGITIMATE PRESS??!! Lord knows the local news likes nothing better than these sensational stories. Don't you think they might mention it some evening broadcast?
In summation, let's hear from MASH reader Kathie Frazell who suggested this story:
"Could you please help get the word out to all those who feel they must forward all those 'WARNING' e-mails? Like our lives aren't stressful enough without some yahoo telling us about bananas that carry flesh-eating bacteria!
"[One of] the latest is the 'Asbestos in Tampons' (false) warning. This site links directly to this subject: http://urbanlegends.tqn.com/culture/urbanlegends/library/weekly/aa111898.htm
"I'm so tired of being 'informed' about a new virus, an NPR petition, a missing child, a free GAP giveaway, only to find out they're all lies! I realize it's usually done with the best intentions, but without any back up, it's just more spam. To be honest, as a newbie, I too used to pass along these dire warnings. Then I got a reply asking me if I'd checked my facts to substantiate the claims (which of course I hadn't) and a link to a site that disproved the claim. Since then I have amassed a list of sites that deal with such matters. If you could put these out there and ask your readers to please CHECK YOUR FACTS before they send anything out, maybe it will help to eliminate unnecessary stress, be informative, not to mention removing a big pain in my...
"(and don't forget to check MY facts)"
Kathie's searchable hoax/virus sites
http://www.symantec.com/avcenter/hoax.html
http://urbanlegends.about.com/culture/urbanlegends/mbody.htm
http://ciac.llnl.gov/ciac/CIACHoaxes.html
Oh yeah, and that gerbil story? You know the one. Never happened. The story is an old one and has been told in exactly the same way for years, substituting a different handsome celeb as styles change. There is nothing in medical literature to suggest this has ever happened, nor has any emergency room ever reported such a thing. So get over it.
--Joanna Rubiner
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