Do the Math...
Letting numbers speak for a cause helps a lot.  Here are some of my favorite sound bites of social math -- the art of making numbers prove your point.

Zoinks!...Hack!
The tobacco industry must attract 208 young people per hour to replace 
the smokers who quit or die each year.

Tobacco kills more Americans each year than alcohol, cocaine, heroin, homicide, suicide, 
fires, car accidents and AIDS combined. 
That's over 400,000 people - enough to fill the Oakland Coliseum every night for a week.

China accounts for at least 300 million smokers. 
One in 3 of the world's cigarettes is smoked there.
 

An ounce of prevention...what is it worth?
An average of 11,000 new cases of HIV would have been prevented if a national needle exchange program had existed between 1987 - 1997. 
That's 3 cases of HIV prevented each day for ten years. 

In San Francisco, there is one police officer for every 18 young people 
and only one school counselor for every 500 kids.

For the cost of incarcerating one prisoner for one year, 
California could send two students to the University of California, 
three students to a California state university 
or seven students to a community college.

Motor vehicles are currently responsible for 40% of air pollutant emissions nationwide; 
this is increasing as the number of cars and miles per capita increases.
 

This one is for everyone who feels entitled to complain about the rising cost of gas....
The true price of gasoline, 
taking into account the full environmental, social, military and other costs involved
is estimated at between $5 - $16 per gallon.


 
 
Send in your favorite social math statistics to:   bookerf@hotmail.com

 
Kudos to the authors, of course....
  • Thanks to Beth Freedman, MPH, who got this from Lane, S. M.  Marketing Cigarettes to Kids:  A Consumer Guide to the Harmful Tactics of Tobacco Companies. New York, NY:  American Council on Science and Health.  April 1993.
  • Thanks to Rachel Berman, MPH,  who got this from:  TIGHT Tool kit, Tobacco Prevention Project, Community Wellness & Prevention Program, Contra Costa Health Services.
  • Editorial. "Smoking, branding, and the meaning of life."  Tobacco Control: An International Journal.  Volume 7.  1998.
  • Thanks again to Beth Freedman who got this from:  Lurie, P. & DeCarlo, P. "Does Needle Exchange Work?"  University of California, San Francisco Center for AIDS Prevention Studies (CAPS) Fact Sheet.  Updated December 1998.   Available:  www.caps.ucsf.edu
  • Thanks to Lori Dorfman, Ph.D.,  at the Berkeley Media Studies Group, who got this from:  Coleman Advocates for Youth, San Francisco, CA
  • Thanks again to Lori Dorfman  who got this from:  John Jacobs, Political Editor. "California's Growth Industry Politics in Review" column.  Sacramento Bee.  August 11, 1994.
  • CalTrans, 1995; 1995 State Highway Congestion Monitoring Program.  Available: www.dot.ca.gov
  • Thanks to Allan Taylor, MPH, who got this from:   International Center for Technology Assessment, 1999.  Report No. 3.  "An Analysis of the Hidden External Costs Consumers Pay to Fuel Their Automobiles."

 
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